Carbery Group has launched The Real Deal, a campaign that champions the west Cork dairy farmers’ role in their communities and in safeguarding the environment.
Running across digital and outdoor channels, the campaign uses real stories, video and visuals from West Cork families to show the role farming plays in producing sustainable food that is rooted in family, community and innovation.
The campaign focuses on four key themes: real food; real people; real sustainability; and real economy.
Speaking on the launch, Jason Hawkins, CEO of Carbery Group, said farmers are the backbone of communities and the Irish food system.
“Through the campaign we want to show the true story of farmers as stewards of the land who are committed to sustainability and community,” he said.
“It shows how west Cork dairy is not just premium, but built on transparency, responsibility, and real progress.”
Running across digital and outdoor channels, the campaign uses real stories, video and visuals from West Cork families.
Campaign
Timed to coincide with west Cork’s peak tourist season, The Real Deal billboard campaign will appear in Bandon, Skibbereen, Dunmanway, and on the N71 between Bandon and Clonakilty until mid-August and will run across Instagram, TikTok and LinkedIn.
Head of sustainability at Carbery Group Enda Buckley added:
“At Carbery, we see first-hand how West Cork farmers are combining tradition and innovation to make a real difference for the environment and future generations.
“Through our FutureProof programme, 93% of our milk now comes from farms taking concrete sustainability actions. This campaign shines a light on their leadership and commitment as true custodians of the land.”
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Carbery Group has launched The Real Deal, a campaign that champions the west Cork dairy farmers’ role in their communities and in safeguarding the environment.
Running across digital and outdoor channels, the campaign uses real stories, video and visuals from West Cork families to show the role farming plays in producing sustainable food that is rooted in family, community and innovation.
The campaign focuses on four key themes: real food; real people; real sustainability; and real economy.
Speaking on the launch, Jason Hawkins, CEO of Carbery Group, said farmers are the backbone of communities and the Irish food system.
“Through the campaign we want to show the true story of farmers as stewards of the land who are committed to sustainability and community,” he said.
“It shows how west Cork dairy is not just premium, but built on transparency, responsibility, and real progress.”
Running across digital and outdoor channels, the campaign uses real stories, video and visuals from West Cork families.
Campaign
Timed to coincide with west Cork’s peak tourist season, The Real Deal billboard campaign will appear in Bandon, Skibbereen, Dunmanway, and on the N71 between Bandon and Clonakilty until mid-August and will run across Instagram, TikTok and LinkedIn.
Head of sustainability at Carbery Group Enda Buckley added:
“At Carbery, we see first-hand how West Cork farmers are combining tradition and innovation to make a real difference for the environment and future generations.
“Through our FutureProof programme, 93% of our milk now comes from farms taking concrete sustainability actions. This campaign shines a light on their leadership and commitment as true custodians of the land.”
Read more
West Cork dairy farmers trialling methane reducing technologies
Farms on film: Carbery Macra mark 40 year milestone with time capsule screening
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