Despite a sharp contraction in the global tractor market in 2024, SDF (Same Deutz-Fahr) said it grew its market tractor share by 0.3%.

The global tractor market saw a significant downturn, with approximately 226,000 units sold in 2024 compared to around 277,000 in 2023 (-18.6%).

Within this, the SDF Group noted it recorded a smaller drop in volume than the market average, selling about 24,000 units (-16.3%). It also claimed to have increased its global market share to 10.4% in 2024, up from 10.1% in 2023 and 9.4% in 2022.

It says the first quarter of 2025 confirms a continued strengthening of SDF’s market share, despite a further decline in global volumes.

SDF posted revenues of €1.638bn in 2024, with a smaller revenue decline than the sector average, and achieved earnings before interest, taxes, depreciation, and amortisation of €187 million, equal to 11.5% of revenue – its second-best result ever in percentage terms. Investment in research and development within SDF reached €75 million in 2024 (4.6% of revenue).

SDF’s international expansion continued with the opening of new commercial branches in Mexico and Tanzania, complementing the group’s eight existing production plants and 14 commercial branches across Europe, Asia, the Americas, and Africa.

Markets

Despite a general decline in tractor demand, SDF said it increased its market share in the main European countries managed by importers, reaching 12.7% (+1.9% v 2023).

From a geographic perspective, in 2024, SDF sales of agricultural machinery in Europe accounted for 60% of revenue, while the non-European share accounted for 40%.