The townland of Ardboy lies just minutes outside the marble city of Kilkenny, where James Tynan farms with his sons Jack and Stephen and his sister Hilda. His other sons Sam and Conor also help out when required. The herd has doubled in the last 10 years, with 360 cows being milked currently on a liquid milk contract. The herd was based off high-yielding Holstein genetics, but as numbers grew, a more manageable cow type, while retaining good yields, was chosen.