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How food is presented and marketed in supermarkets is important to consumers.
The CAP wants farmers to lead society to a more conscious form of consumption, but food production has always been demand-led. It's unchartered territory, with obvious risks in a global marketplace.
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Jim Mulhall said he was taken aback when he realised at a recent farm open day how many people have not had exposure to farms.
The market does not dictate steak sizes in shops, but women do, Paul Nolan of Dawn Meats has said.
Adam Woods takes a look at this week’s beef trade, including the latest quotes for factory-finished cattle.
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Adam Woods has the latest on this week’s beef trade, including the latest beef quotes for factory finished cattle.
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It is ironic that the top quality beef bred carcases are often outside supermarket specification while dairy bred cattle do.
Quality Assurance is a core requirement to supply the highest value customers for Irish beef, but farmers need to see the value in euros to be persuaded to do more.
Lidl commit to full transparency with the Agrifood Regulator as they pilot a sustainable beef programme
