For the second year running, M & S Machinery has been awarded the Irish dealer of the year honour by New Holland at a recent dealer meeting held at the Johnstown Estate, Co Meath.

Based in Cashel, Co Tipperary, the long-standing family-run dealership was the only Irish firm to feature across 13 award categories.

M & S Machinery is headed up by father-and-son duo Pat and Paudie Slattery.

Business director UK and ROI David Rapkins said: “I would like to extend my congratulations to all the 2024 New Holland dealer of the year award winners.

"These awards are part of an ongoing programme to highlight the achievements of our dealers, as well as acknowledge their dedication and commitment to the New Holland brand.”

The dealer of the year award 2024 winners include:

  • Overall UK dealer of the year – Lloyd Ltd.
  • Ireland dealer of the year – M&S Machinery.
  • Medium dealer of the year – Agricar Ltd.
  • Small dealer of the year – T Alun Jones & Son.
  • Tractor dealer of the year – Ravenhill Ltd.
  • Combine dealer of the year – Russells Ltd.
  • Hay and forage dealer of the year – Lloyd Ltd.
  • Telehandler dealer of the year – Ernest Doe & Sons Ltd.
  • Precision farming dealer of the year – Haynes Agricultural Ltd.
  • Implement dealer of the year – Agricar Ltd.
  • Construction equipment dealer of the year – Lloyd Ltd.
  • Parts dealer of the year – Agricar Ltd.
  • Customer experience dealer of the year – Rea Valley Tractors Ltd.